Alex Gotch's work as a career counselor is all about helping people make informed decisions about their careers, providing career development advice, and assisting with job search strategies. Help clients understand their skills, interests, values, and personality traits. Use assessments and discussions to identify their strengths, weaknesses, and potential career paths. This self-assessment process forms the basis for career choice and decision-making. Work with them to create a plan that outlines short- and long-term goals and the steps needed to achieve those goals. Review these goals regularly and revise them as necessary.